CavinKare launches "Raaga Professional"

Chennai: After three years of research and development by a team of experts from the US and Europe, CavinKare has diversified into professional segment with the launch of new brand, "Raaga Professional".

The Raaga professional products comprised shampoos, hair colour and conditioner which were made with effective natural ingredients and superior formulations which deliver outstanding results.

Announcing its foray into the new segment, Mr C K Ranganathan, Chairman and Managing Director, said "our vision is to ensure the professional expertise does not remain within reach of the premium salons only, but reaches out to the smallest salon in the country."

He said the estimated business for products in Salons in the top 20 cities of the country was around Rs 1200 crore with less than 40 per cent coming from organised professional players and the rest being fulfilled by retail products and unorganised players.

CavinKare would be test marketing Raaga Professional in the city and Delhi in the first phase and subsequently expand nationally. "At the end of the first yearm, Raaga Professional targets to become the leading player of the mid segment in the two cities," he added.