New Delhi: Ambiente is the trade fair highlight of the year, acting as a barometer of the latest trends as well as an order and design platform. The global consumer goods industry is coming to Frankfurt from 8 to 12 February 2019. This years’ partner country will be the Republic of India.
Ambiente presents a whole range of consumer products on the subjects of cooking, dining, houseware and leisure as well as gifting, interior design and interior furnishing. 95 per cent of the exhibition space has been booked already.
Mr Ajay Tamta, Minister of State for Textiles says - After Japan, India is the second partner country from the Asia which is the proudest thing for the country. We are getting the 130 m sq ft open space in the fair in which our top 10 popular Artisans will get the opportunity give the live demonstration of their handicrafts skills and how it works a India is known for its plethora of handicrafts products and designs and Ambiente 2019 is one of the best International platform where our designers will show the Indian specialty in Handicrafts. Also it will open up the opportunities for the sourcing and investment in India which will help in increasing the employment in the country benefiting the manufacturers and exporters and and the long-term sustainable partnerships of Indian industry with the value chain across the world.
Following in the footsteps of Denmark, France, Japan, the USA, Italy, the UK, and the Netherlands, the forthcoming Ambiente partner country will be the Republic of India. “I am very pleased that we were able to win the Republic of India as a partner country for the next Ambiente – India has an incomparable diversity, a rich culture and also a tradition of art and craft. It’s also among our absolute top countries in terms of exhibitors. I’m confident that its presentation will be a real highlight at Ambiente 2019 for visitors and exhibitors from all over the world”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH.
India’s renowned designers Ayush Kasliwal from Jaipur and Sandeep Sangaur from Bengaluru will be curating the concepts for the Partner Country project.
Objects are messages in physical form – Designer Ayush KasliwalThe presentation of the partner country will cover a wide range of products by traditional crafts and artisans and it reflects a deep understanding of mythology, architecture and culture through a contemporary aesthetic. Curated and designed by the Jaipur-based India designer Ayush Kasliwal, this year’s exhibition will be shown again at Galleria 1. Kasliwal is an alumnus of the National Institute of Design, Ahmedabad, is one of India’s leading design thinkers, practitioners and advocates for artisans. Kasliwal with his architect wife Geetanjali, is Creative Director and Co-founder of AKFD & Anan Taya, interdisciplinary design companies based in Jaipur, India. Through inclusive business practices, he redefines ancient local craft traditions and artisan communities by providing design, technology, capital, and creative collaboration. He works in multiple ways, from small batch manufacturing, to artisan driven orders finished at his factory, to interiors and large scale on-site installations throughout India. He believes that “Objects are messages in physical form”.
Designer Sandeep Sangaru will design the Café in hall 4.1, where visitors can find moments of peace and quiet amidst the hustle and bustle of the trade fair. The café will be one of the many features at the trade fair that are fully focused on India. Sangaru is a multidisciplinary designer, educator, entrepreneur and a nomad by nature. He studied Industrial design and has specialized in furniture design from the National Institute of Design, Ahmedabad, with a background in Mechanical Engineering. Being multidisciplinary, Sangaru explores different Mediums and Materials. He owns Sangaru Design Studio, a multidisciplinary design consultancy firm and founded Sangaru Design Objects Pvt. Ltd, a manufacturing company based in Bangalore, India. Since inception his studio has been actively involved with the Craft Sector working with local people and local material to create global products. Craft has always been a need based process from ages and using design to interface the skills of the artisans is something he wants to work towards. His work has won many design awards and have been exhibited at various design and craft museums and events across the world.
Partner Country DayIn addition to the presentation and the café, there will once again be the traditional theme day on the Monday of the fair. The day will be rounded off in style by the Partner Country Reception. Apart from the Partner Country programme, the coming Ambiente will once again be the venue for numerous trend and product presentations, awards ceremonies, promotional areas for young people and many other events.
A review of Ambiente 2018In 2018 Frankfurt am Main attracted 4,376 exhibitors from 88 countries, showcasing their innovative products and services on 308,000 square metres of gross exhibition space for five days. India was represented by 434 companies and came 2nd among the exhibiting nations. On the visitors’ side, India came 14th. Out of 133,582 visitors from 167 countries 1.798 came from India. Less than six months before Ambiente more than 400 companies from India have already registered for 2019. The top ten visitors’ nations after Germany were Italy, China, France, United Kingdom, USA, the Netherlands, Spain, South Korea, Turkey and Switzerland.
Ambiente 2019 will take place from 8 – 12 February 2019.
